OUR COMPANY PRINCIPLES

To empower a new era where brands and gamers unite, creating immersive experiences and limitless possibilities.

We enable brands to connect with gamers by delivering strategic development, innovative go-to-market solutions, and engaging consumer experiences that drive meaningful interactions and lasting connections

Trust
Integrity
Authenticity
Innovation
Collaboration

WHO WE ARE

Co-Founder and CMO

Marketing and Creative leader with over 17 years marketing experience, 10 of those years in gaming and esports. 

Ex Samsung, Canon and Red Bull, who built the Red Bull Australia gaming program from the ground up.

Co-Founder and COO

Gaming events operations expert & consumer experience leader, with over 15 years gaming and esports industry experience.

Built and lead Australia’s largest esports and gaming properties including Intel Extreme Masters and Dreamhack Melbourne. Trusted resource to Xbox AU, Activision Blizzard and many more.

OUR SERVICES

Crafting comprehensive marketing strategies aligned to our clients’ objectives.


  • Defining client objectives
  • Market research
  • SWOT analysis
  • Branding
  • Consumer profiling
  • Creative ideation
  • Competitor analysis
  • Value proposition
  • Corporate statements
  • Strategic Ideation Workshops

Developing and implementing effective GTM strategies for launches and market entries. 


  • Market analysis
  • Segmentation and targeting
  • Value proposition
  • Positioning
  • Pricing strategy
  • Distribution channels
  • Promotion and marketing plan
  • Sales enablement
  • Customer acquisition
  • Launch plan

Conceptualizing and executing immersive events that captivate audiences.


  • Creative conceptualization
  • Audience engagement
  • Strategic planning
  • Venue selection and design
  • Technology integration
  • Content creation
  • Event partnerships
  • Logistics and operations
  • Marketing and promotion
  • On-site management
  • Sustainability consideration