UNITING BRANDS AND GAMERS

There are more agencies claiming to be experts in gaming & esports than you can poke a stick at, meanwhile the closest they’ve been to playing a game was watching their kid play Fortnite and looking confused as they Google what flossing is.

We are not like those agencies.

Seeing a need for a genuine connection between brands & gaming without the gimmicks, Game Day Collective was born – a culmination of 30 years experience in consumer marketing and building the biggest esports & gaming properties in the region.

We know the industry because we helped build it. We know gaming because we are gamers. We’re also a team of disciplined marketing & events professionals dedicated to delivering exceptional results for our clients & partners. We’re passionate about creativity, strategic thinking and flawless execution, with the consumer at the heart of everything we do.

In short, we do cool stuff that connects your brand to gamers.

OUR COMPANY PRINCIPLES

OUR VISION

To empower a new era where brands and gamers unite, creating immersive experiences and limitless possibilities.

OUR MISSION

We enable brands to connect with gamers by delivering strategic development, innovative go-to-market solutions, and engaging consumer experiences that drive meaningful interactions and lasting connections

OUR VALUES

Trust
Integrity
Authenticity
Innovation
Collaboration

WHO WE ARE

30 YEARS IN GAMING & ESPORTS

James Lai

Co-Founder and CMO

Marketing and Creative leader with over 17 years marketing experience, 10 of those years in gaming and esports. 

Ex Samsung, Canon and Red Bull, who built the Red Bull Australia gaming program from the ground up.

Josh Inman

Co-Founder and COO

Gaming events operations expert & consumer experience leader, with over 15 years gaming and esports industry experience.

Built and lead Australia’s largest esports and gaming properties including Intel Extreme Masters and Dreamhack Melbourne. Trusted resource to Xbox AU, Activision Blizzard and many more.

OUR SERVICES

Strategic Counsel

Crafting comprehensive marketing strategies aligned to our clients’ objectives.

  • Defining client objectives
  • Market research
  • SWOT analysis
  • Branding
  • Consumer profiling
  • Creative ideation
  • Competitor analysis
  • Value proposition
  • Corporate statements
  • Strategic Ideation Workshops

Go-To-Market

Developing and implementing effective GTM strategies for launches and market entries. 

  • Market analysis
  • Segmentation and targeting
  • Value proposition
  • Positioning
  • Pricing strategy
  • Distribution channels
  • Promotion and marketing plan
  • Sales enablement
  • Customer acquisition
  • Launch plan

Consumer Experience

Conceptualizing and executing immersive events that captivate audiences.

  • Creative conceptualization
  • Audience engagement
  • Strategic planning
  • Venue selection and design
  • Technology integration
  • Content creation
  • Event partnerships
  • Logistics and operations
  • Marketing and promotion
  • On-site management
  • Sustainability consideration

We’ve worked with some of the best brands:

IN THEIR WORDS

I’ve had the pleasure of working with Josh on different projects for more than 10 years. When it came to live events or online broadcasts I always knew I could rely on him to deliver. He’s always been friendly and professional, and has never let us down.

For example, during one of our larger events at The Star in Sydney, we had an international crew and had three different parties all trying to work together. It was Josh who was the person who took up the responsibility and worked tirelessly to make sure it was a success, which it was resoundingly so. For events and project management there’s few people I’d recommend more than Josh.

PJ Russell
Head of Esports
Activision Blizzard ANZ

I have worked with James for nearly 10 years, and I continue to be impressed by his exceptional creativity and innovation, now brought forth at his latest venture, Game Day Collective.
James’ attention to detail, from intricate insights to stunning visuals and compelling narratives, sets Game Day Collective apart in the industry.

Working with Game Day Collective is not just a partnership; it’s a journey of exploration and creativity. They listen intently to their clients’ visions and elevate them to new heights, delivering results that exceed expectations.
If you’re looking for a specialist agency that can transform your ideas into unforgettable gaming experiences and narratives, look no further. Their passion for gaming is infectious, and their talent is undeniable. I can’t recommend them highly enough.

Tess Reddy
Global Marketing Director
Nacon Gaming